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Classical Music Rising: Does It Go Far Enough?

A new year, and some new things happening in the classical music radio world.  Probably no news is bigger than SRG’s (Station Resource Group) announcement of a new task force to address the concerns that classical music broadcasters face going into the future.  This message appeared in my email inbox just yesterday: We are delighted to […]

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Chamber Music Aversion – What Gives?

We often say that radio is one of the most intimate of all media.  Classical radio, in particular, fits the bill: when I’m on the air, I don’t like to imagine that I’m speaking to hundreds or thousands of people at any given moment, but rather just a small group of people who are sharing […]

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Programming for Sound vs. Programming for Engagement

Classical music broadcasting (in most places) has come a long way from what it used to be.  Mostly gone are the days of take-your-medicine programming that didn’t take audience preferences or listening habits into account.  Many stations are on board with appropriately dayparting their music so that the music one hears will be more congruent […]

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